My Africa ObserverBUSINESS. CAPITAL. AFRICA.
My Africa Observer

About My Africa Observer

Our mission, newsroom, ownership and editorial focus.

My Africa Observer

Our mission

My Africa Observer is an independent English-language business publication covering the companies, capital, technology and economic forces shaping Africa. We seek to explain what a development means for a business, a market or a decision — and what the available evidence does not yet establish.

My Africa Observer

Our editorial focus

We follow businesses, capital, markets, technology and decisions. Our readers include founders, executives, investors, family offices, institutional decision-makers, policymakers, diaspora investors and professionals following African markets. We do not aim to cover every event across the continent.

My Africa Observer

Our newsroom

Based in Tangier, Morocco, our editorial team brings together Jamal Mahdad, Founder & Editor-in-Chief; Mohamed Boubkari, Co-Founder & Editorial Partner; and Martino Oosterveer, Contributing Editor. Meet the team and explore their author profiles below.

Meet our editorial team
My Africa Observer

Our standards

Clear sourcing, factual headlines and a distinction between reporting and interpretation underpin the publication. Dates, source notes and editorial formats help readers understand the basis and limits of each article. Our editorial standards explain our approach to corrections, conflicts and AI assistance.

Read our editorial standards
My Africa Observer

Ownership

My Africa Observer is a Nora Lina publication. Nora Lina is the privately backed media business founded by Jamal Mahdad, based in Tangier, Morocco. Its publications also include My Morocco Observer and Morocco Times Daily. Ownership is disclosed so readers can assess the publication and any relevant interests.

About Nora Lina
My Africa Observer

Contact

For editorial enquiries, news tips, corrections and commercial proposals, use the contact details and enquiry guidance on our Contact page.

Contact the publication
Free newsletter · The Africa Brief

The five business developments that matter across Africa.

A concise briefing on companies, capital, markets and technology across the continent.

Launching soon · A weekday edition is planned.

Explore The Africa Brief