My Africa ObserverBUSINESS. CAPITAL. AFRICA.
PROFILECompaniesKenya

Safaricom’s next chapter reaches beyond telecommunications.

Under Peter Ndegwa, the group is developing its financial services and technology businesses alongside connectivity in Kenya and Ethiopia.

2 min read

From our LinkedIn edition · Read the original coverage ↗
Figures refer to the original publication.

Read the profile
Peter Ndegwa, CEO of Safaricom
Peter Ndegwa, CEO of Safaricom. Photo source: TelcoTitans. Photo source ↗

KES 100 BILLION IN NORMALISED PROFIT. 72 MILLION CUSTOMERS. ONE KENYAN COMPANY BUILDING FAR BEYOND TELECOMS. The bigger story is how Dr. Peter Ndegwa C.B.S is leading Safaricom PLC's transformation into one of Africa's major technology and financial-services platforms. Built in Kenya, Safaricom has grown from a telecommunications operator into a regional powerhouse spanning connectivity, digital payments and financial services.

For the financial year ended March 2026, the group reported: KES 99.7 billion in normalised net profit — up 67.3%. KES 414.1 billion in service revenue. Nearly 72 million customers across Kenya and Ethiopia. But the financial results are only the headline. The real transformation is happening through M-PESA Africa. In Kenya alone, M-PESA processed more than KES 41 trillion in transaction value during the financial year, demonstrating the extraordinary scale of mobile financial services.

What began as a money-transfer solution has evolved into an ecosystem supporting payments, merchants, credit and other financial products. And Safaricom's expansion into Ethiopia is taking that model into another major African market. Telecommunications built the reach. M-PESA transformed the relationship. Digital financial services are shaping the next chapter. Under Peter Ndegwa's leadership, Safaricom is pursuing its ambition to become an AI-driven technology company by 2030.

For Africa's business ecosystem, Safaricom offers a powerful example of what African-built enterprises can achieve. A company that began with connectivity is increasingly helping shape how millions of people and businesses participate in the digital economy. The profits demonstrate the scale. The financial ecosystem Safaricom has built is the bigger story.

Sources & further readingMy Africa Observer · LinkedIn coverage
Topics

This byline identifies the publication’s initial, AI-assisted explanatory analyses. It does not represent a named correspondent or a claim of on-the-ground reporting. Sources are linked in each article. Individual bylines identify the authors of the pieces they have written.

Production and AI policy · Request a correction

Free newsletter · The Africa Brief

The five business developments that matter across Africa.

A concise briefing on companies, capital, markets and technology across the continent.

Launching soon · A weekday edition is planned.

Explore The Africa Brief